Company News

Henkel Acquires DevaCurl

Hair care company was founded in 1994.

Henkel has signed an agreement to acquire Deva Parent Holdings, Inc., which owns DevaCurl, from a fund managed by Ares Management Corporation.  Founded in 1994, DevaCurl offers premium and category-leading hair care and styling products for all types of curly and wavy hair with a comprehensive portfolio of vegan and “free from” formulas. The product range includes cleansers, conditioners, styling products, styling accessories, and treatments.DevaCurl’s premium professional’ portfolio is highl...

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